Take the quiz. Build your buyer profile. See if a business is right for you. Free.
Answer a few quick questions about who you are, what you want, and what you can afford. We build your buyer profile, then you paste in any business for sale and we show you if it's right for you: the fit, what it would pay you after the loan, and the watch-outs. Free to start.
From your answers, the industries that actually fit.
Play with real numbers on any deal, in real time. Here's a quick taste:
A rough preview using typical numbers, before income tax. In the app, this runs on the actual listing, and you can layer on taxes, cash reserves and more.
- Your custom buyer profile
- Your buy box, exactly what to look for
- See if any business is right for you, matched to your buy box
- Your cash flow calculator on every deal
No subscription, ever. The one-time upgrade is the deep advanced deal analysis, with the Acquisition Playbook and Personal Financial Statement in the Full Toolkit.
Pay once · never a subscription
Take the quiz, build my free profile →It's a free toolkit for buying your first small business. You tell us what you want and we build your buyer profile and buy box, a clear picture of the kind of business, lifestyle, and budget that fit you. Then you paste in any business for sale and we show you how well it fits and what it would really pay you each year after the loan payment, in plain English. Income tax is yours to layer on, with a dial in the analyzer. The whole point: make it obvious what's a good deal and what's a good fit for you.
Because this is one of the biggest decisions you'll make, and as a first-time buyer it's easy to overpay for the wrong business or walk away from a great one. This gives you a clear read on every business you look at: how well it fits you, what it would actually pay you after the loan, and what to check before you commit, so you can move on the right ones with confidence.
Yes. Building your buyer profile and buy box, downloading your one-page PDF, and checking any business you're looking at against your profile are all free, with no credit card. That check is the heart of it: paste in a listing and we tell you, for free, how well it fits you and what it would pay you. Your first advanced analysis and 5 questions with Atlas, your acquisition guide, are free too. The only paid part is going deeper with more advanced analyses, a one-time $19 or $49, never a subscription.
It's the deep dive on a single business you bring us. Checking a listing for the quick fit and what it pays you is always free. The advanced analysis goes further: a full breakdown of how it fits your buy box, whether the asking price is fair, the numbers and where the profit goes, your cash flow after the loan (with dials for tax, reserves and reinvestment), how to finance it, the risks worth checking, a year-one growth plan, and a broker message ready to send. Your first one is free, then the packages unlock more.
Atlas is your AI acquisition guide, built specifically for buying small businesses. It answers your questions while you hunt, sizes up a specific deal, and walks you through the buying process. Ask it what a term means, whether a deal looks reasonable, or what to do next, in plain language, any time. Free includes 5 questions, the Deal Pack adds 50, and the Full Toolkit is unlimited.
No, and no. This is built for first-time buyers, so it assumes you're starting fresh and walks you through it step by step. You also don't need the full price of a business: most buyers put down around 10% and use an SBA loan, so even modest savings can be enough to get started.
Never. We don't sell your information, and you can unsubscribe any time. See our Privacy Policy below.
Two one-time options, never a subscription. The $19 Deal Pack adds 5 advanced analyses, 50 Atlas questions, and unlimited broker outreach. The $49 Full Toolkit gives you unlimited analyses and unlimited Atlas for 90 days, your personalized Acquisition Playbook, and the Personal Financial Statement generator for your SBA loan.
No. Our tools are for information and education, to help you get organized and ask better questions. Always do your own due diligence and talk to a professional before buying or signing anything.
Tools for information only, not financial or legal advice
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